Who said Small Business Saturday has to be limited to once a year? We certainly don’t think so. From sidewalk pop-up shops to outdoor markets, the Valley’s got you covered if you’re looking to support your neighbors instead of, I don’t know, going to the mall. And, to be sure, you can have a lot of fun shopping small.

That’s because, from Topanga to Burbank, your neighbors are beaming with creativity. The Valley’s neighborhoods are each unique, so no two markets are ever the same. Read: With this list, you can have a new shopping experience every weekend of the year. 

Plus, some of these pop-ups and markets are highly creative, meaning you can expect visual art, dancing, and musical talent. Dates and locations vary, so make sure to check the event’s Instagram page for the most accurate updates.

Now, without further ado, keep reading to find 10 pop-up shops and outdoor markets to add to your San Fernando Valley social calendar.

10 pop-up shops and outdoor markets in the San Fernando Valley

1. Topanga Vintage Market

Where: Victory Blvd. and Mason Ave., Woodland Hills, CA 91306
When: Fourth Sunday of every month, 7 a.m.-2 p.m.

One of the oldest markets in the Valley, the Topanga Vintage Market celebrated its 10th anniversary this year (!!!). Head over bright and early for the most eclectic home and wardrobe finds. It costs $5 to enter, but you’re basically paying for a real-life treasure-hunting experience. And let’s be real, you’ll take every opportunity to say, “I thrifted it,” whenever someone asks you where you got that jacket (or couch, or lamp, or pillow).

2. Cafe Aficionado’s Pop-Ups

Where: 8904 Reseda Blvd., Northridge, CA 91324
When: Various weekends and times

This family-owned cafe is the definition of “community oriented.” Recognizing the struggles that their fellow small businesses faced during the pandemic, the owners of Cafe Aficionado formed Summer Night Series, which is 5-8:30 p.m. on Fridays, as well as Weekend Pop-Ups (on Saturday and Sunday mornings), providing affordable vendor spaces and much-needed community support. At the pop-up, you can find a variety of goodies, including plants, candles, apparel, baked goods, and more.

3. El Valle Pop-Ups

Where: 6300 Balboa Blvd., Encino, CA 91406
When: Dates vary, noon-4 p.m.

You might not be going to Lake Balboa to get shopping done, but keep an eye out for El Valle Pop-Ups near the Balboa Boulevard entrance for hand-crafted goods, houseplants, and more. You can also grab a treat from one of several food vendors before you pedal out to the lake on one of the park’s signature swan boats.

4. San Fernando Outdoor Market

Where: 911 San Fernando Road, San Fernando, CA 91340
When: Fourth Saturday of the month, 5-9 p.m.

If you’re looking to escape the Valley heat but still want to show small businesses love, head over to the San Fernando Outdoor Market. Taking over the block between Brand Boulevard and Maclay Avenue, the Valley’s namesake city comes alive on the fourth Saturday of every month, with over 80 vendors and storefronts combined and a classic car showcase as well as live performances and a makeshift dance floor.

5. Block Party Flea Market

Where: Saticoy Street and Louise Avenue
When: Dates vary, 11 a.m.-7 p.m.

Another place you can find an amazing community experience for free? The plaza that’s home to Valley staples like Needle Pushers, Galaxy of Comics, and Rose Garden Barbershop. Each event intentionally offers something a little different, but you can expect a few things every time, says the event’s Instagram bio: to “Shop local artists. Catch a groove. Make connections.”

6. Teapop Art Market

Where: 5050 Vineland Ave., North Hollywood, CA 91601
When: First weekend of every month; October-June, 11 a.m.-4 p.m.; July-September, 3-8 p.m. 

This tea and coffee shop (truly a neighborhood favorite) does it all: trivia, paint nights, and a monthly art market.  While Teapop already features a rotation of budding artists’ pieces each month, they’re providing even more opportunities for other artists and artisans to showcase their work on a monthly basis.

7. Makers Market Chatsworth

Where: Locations vary
When: Dates vary

As its name gives away, this market is in the west Valley neighborhood of Chatsworth. There are always different vendors there, so you’ll find pretty much anything you can think of—and probably some stuff you wouldn’t even have dreamed. Make sure to check their Instagram to know when and where the market’s happening.

8. Wallflower Market LA

Where: Locations vary
When: Dates vary

Local shopping for charity? Say less. Taking advantage of The 513’s al-fresco dining space in the heart of the NoHo Arts District, this woman-founded pop-up shop offers themed photoshoots for your furry friend, plant vendors, jewelry vendors, and more. Even better, a percentage of all vendor sales goes to a different progressive cause each month.

9. 818 Pop-Up Shop

Where: Locations vary
When: Dates vary

A Latina-owned and operated business, 818 Pop-Up Shop is the self-proclaimed original pop-up in the San Fernando Valley. Its mission is simple: support local small businesses! Through Great Gatsby-themed New Year’s parties and Halloween spook-taculars, Genevieve Marie — the market’s founder — keeps the joy in her community.

10. Main Street Canoga Park Farmers Market

Where: 7247 Owensmouth Ave., Canoga Park, CA 91303
When: Every Saturday, 9 a.m.-1:30 p.m.

You might be thinking that because its name features the terms “farmers” and “market” you can only get produce at this event. But you’d be mistaken! You can also get fresh flowers, like those photographed below, tamales, and even crafted items. Even if you’re East Valley-based, the Main Street Canoga Park Farmers Market is well worth the trek.

Note: This article first appeared on UncoverLA and is shared with their permission in partnership with Viva The Valley. You can subscribe to UncoverLA for local retail, fashion, and lifestyle news here.

by Danielle Directo-Meston

If your vinyl collection could use more Misfits, Thelonious Monk, Maná, or Mötorhead (and everything in between), then make your way over to the Valley’s namesake town. The city of San Fernando has scored The Midnight Hour, a cool new mom-and-pop record shop that debuted in the 818 back in September. That’s not all: Its owners are bringing their curation of music to West Covina, where their second L.A.-area outpost officially opened March 31.

Located on low-key North Maclay Avenue, the boutique stocks new and used vinyl, cassettes, handmade gifts, and more. Expect to find albums and rare international pressings in nearly every format across every music category and subgenre, including funk, garage rock, grunge, hardcore, hip-hop, Latin, metal, New Wave, psychobilly, rap, soul, and beyond. You’ll also find “mom and dad jams” (rather, grandma and grandpa tunes?) from classic rock acts like Fleetwood Mac and Alabama (to name a few) alongside original mixtapes.

Read the full story over at UncoverLA.

Mark your calendars for the San Fernando Outdoor Market this Saturday, March 27, from 1-6 p.m., where you’ll find artisanal cookies, custom jewelry, handcrafted gifts, 818 apparel, and more.

While you’re at it, mark it for 1-6 p.m. every fourth Saturday of the month — when San Fernando Road will be closed from Brand Boulevard to Maclay Avenue for the outdoor market. Free parking will be available on Celis and Truman streets and, of course, masks are required.

This event was spearheaded by Joelene Medina and Christina Bernal, who both run businesses in Downtown San Fernando and are part of the Downtown San Fernando Mall Association. 

Medina was adamant that they couldn’t have done it alone.

“Within the mall association is a hardworking group of other local business owners,” she said. 

The first-ever San Fernando Outdoor market, which took place on Feb. 27, featured 10 artisanal vendor booths, a DJ, and a Truman House Tavern beer garden. The duo put that event together in two weeks. 

Medina and Bernal said that they’ve had “overwhelming support” ever since. The March 27 event has already doubled in size.

Bernal, the general manager at vintage shop Throwback Junction and president of the Downtown San Fernando Mall Association, said that “Downtown San Fernando is the destination for coming to celebrate — piñatas, quince dresses, etc. It’s nice to have people walking the strip again.”

Medina, who is the co-owner of Truman House Tavern and also half of the reason that we have the Granada Hills food trucks on Fridays, is excited to support small businesses in the Valley. 

The pair agreed that their goal should be to help the small businesses in San Fernando without harming the brick and mortar shops on the strip. For this reason, they don’t allow creators to sell anything that the brick and mortar stores sell.

If you’re a creator who would like to be a vendor at an upcoming San Fernando Outdoor Market, email or send a direct message to @sfoutdoormarket on Instagram.

David Aguirre, the mastermind behind PINetration®, designs merchandise “para la raza.”

Five years ago, Aguirre wanted a Cantinflas pin to gift to a friend. He scoured the Internet and asked around the pin community. Nothing, which was particularly odd considering that Cantinflas is a legendary Mexican actor and comic.

Instead of resigning himself to not giving his friend a Cantinflas pin, Aguirre was inspired to make his own. This was the start of his career in enamel pin-making.

He continued being a key player in the pin game (which is a lot more competitive than one might think, according to Aguirre) and was eventually contacted for pin design by two famous Valley kids, Danny Trejo and George Lopez.

Aguirre and George Lopez connected via Instagram, the designer said.

“After [we connected], he asked me to make a pin for his restaurant and he had a design for it,” Aguirre recalled. “It was one of his face in black and white, with the word “chingon” that made up his hair.

“He was happy about the finished product. He went on to say, ‘Those are f*cking great!’ George has been a super humble guy with me, which [I think is] the 818 respect,” Aguirre said, ending his email response with a “:).”

Lopez wasn’t wrong in the slightest by saying that the pin was great — take a look for yourself.

A black and white pin of George Lopez wearing sunglasses in which his hair spells out the word “chingon,” which is Spanish for “badass”

Down the road, Lopez would ask Aguirre for 100 of his Keep Families Together pin. The pin shows “an American flag [whose] stripes…represent bars from a jail, with adult red hands being separated from smaller hands representing a child’s hand,” Aguirre shared.

A black and white American flag whose stripes represent jail bars, with an adult red hand being separated the smaller red hand of a child

Aguirre’s relationship with Danny Trejo, a Valley kid from Pacoima, came about after Aguirre made a portrait of Trejo that gained popularity. He heard from Trejo’s assistant after the release and immediately thought the worst.

“I was like, ‘Oh, man… here come the lawyers,'” Aguirre remembered, but it turned out Trejo loved the design and wanted to buy pins. “Buy some!? He can have as many as he wants!”

Appeased by Aguirre’s talent (and perhaps also his Valley roots), Trejo asked Aguirre to make pins for the opening of Trejo’s Doughnuts.

The Danny Trejo portrait by PINetration® that caught the actor’s attention
The design that PINetration® made for Danny Trejo for the opening of Trejo’s Doughnuts

Via video chat in November 2020, as he sat in his San Fernando home, Aguirre recalled being teased about his Valley roots — the same roots that landed him gigs with George Lopez and Danny Trejo.

“When I tell people I live in San Fernando, everyone’s like, ‘Where’s that at again?,'” he joked. “And I’m like, that’s the heart of the Valley — that’s why it’s called the San Fernando Valley.”

This fact may have influenced one of my personal favorite pieces from PINetration®, peep the 818 atop the street sign.

Aguirre, a northeast Valley-based artist, has never stopped making waves. Most recently, he launched a pin that has come to be known as “tío Bernie.”

He originally released this pin on Feb. 12 and it sold out in two hours, in what Aguirre noted was “one of the fastest [pins] to sell out.”

“The tío Bernie pin was an unexpected hit,” Aguirre revealed. “I drew it out and thought I’d only make a handful because people weren’t going to be into it. Next thing you know, I have a super high demand for it. The first run of it sold out in two hours and then I had tons of people emailing me about it.”

Aguirre told himself he’d make a second run as a presale — how ever many orders he had for it would be the amount of pins he made. That’s it.

He capped preorder at 100. Ninety pins sold in two hours. By the next morning, Aguirre said, “all 100 were gone. I’m still having people ask for it, but I want it to be a unique pin. The few that got it were the lucky ones.”

Follow PINetration® on Instagram and visit their Etsy shop.

Whether you’re looking for your very first plant (welcome to plant parenthood!) or hoping to add some more babies to your family, check out the list below to support Valley kids selling plants.

1. Brandon the Plant Guy, Van Nuys

Brandon the Plant Guy has only been selling plants for about a year, but what a year he’s had. According to his Instagram account, in the last seven months, Brandon the Plant Guy has sold 7,000 plants! He gets new inventory on Tuesdays, Wednesdays, and Fridays — check out his Instagram page for the drops.

2. Indoor Wilderness LA, Panorama City

It doesn’t matter what anyone says, Indoor Wilderness LA will always be the original eucalyptus plug. When we first got into putting the plant in our shower as aromatherapy (because the steam releases the eucalyptus’s scent), Indoor Wilderness LA was one of the only shops that carried it. Don’t worry, though: Indoor Wilderness LA sells more than just eucalyptus!

3. Valley Girl Gardens, Granada Hills

Established in 2017, Valley Girl Gardens has a cute outdoor setup in a Granada Hills home. Whether you need plants, sage, crystals, candles, or merch, Valley Girl Gardens is your go-to! Follow them on Instagram to stay updated on their inventory and their next pop-up dates.

RELATED: A Candle Called No. 818 — 420 in the Valley

4. Greenwood Shop, Valley Village

Greenwood Shop is the only plant plug with a storefront (big flex). Located at 12441 ½ W. Magnolia Blvd. in Valley Village, Greenwood Shop offers plants and planters, accessories, and an apothecary. The store is open 11 a.m.-6 p.m. daily and is a great way to surround yourself with nature without having to actually go out into nature.

5. Happy Garden Home, Burbank

Perhaps the best thing about Happy Garden Home — besides the beautiful plants, of course — is their uplifting Instagram captions. Happy Garden Home’s account is also a great way to learn how to propagate (making new plants from current plants) and how to transfer your cuttings to soil. To learn more about Happy Garden Home, visit their website.

Viva the Valley is all about supporting people and small businesses in the San Fernando Valley, year-round. Read on for 30 small businesses* that you can support this Valentine’s Day.

*With the Valley community growing stronger, there are some businesses that are no longer taking Valentine’s Day orders. Next year, order from these places early: Knead 4 Dough, Honey Plate Co., Bossin Bakery

This list is alphabetized by city. In it, you’ll find local vendors for balloons, charcuterie boards, chocolate covered strawberries, flowers, picnics, and more. Shop local this Valentine’s Day, ya heard?


Beeny Bakes, Arleta

It almost feels disrespectful to write about Beeny Bakes creations. Words truly cannot do them justice. Place your Beeny Bakes orders by sending them a DM.

LV Sweets, Arleta

Do you want chocolate covered strawberries or a bouquet? Order from LV Sweets so you don’t have to choose! If you want to order or have any questions, send LV Sweets a DM on Instagram.

Canoga Park

Drizzled Treats, Canoga Park

Okay, seriously, Drizzled Treats is probably the closest thing to perfection we’ve ever seen. The attention to detail is impeccable. You can order via DM or on the Drizzled Treats website.


A and G Berries, Chatsworth

Don’t let A and G Berries’ name fool you: They do more than dip berries in chocolate. This Valentine’s Day, they’ve partnered up with Amour Balloons to make the amazing flower, chocolate covered strawberries, and balloon arrangement below. DM to order and for pricing.

The Flower Boutique, Chatsworth and Sylmar

The Flower Boutique’s name says it all: They have flowers, and they’ll deliver them boutique style. Ordering from The Flower Boutique is a sure way to earn your Valentine’s heart.

Granada Hills

Granada Hills Flowers, Granada Hills

Granada Hills Flowers’ storefront is on Balboa Blvd. and San Fernando Mission Blvd. and they’re taking orders right up until Valentine’s Day. Ask for Mina when you place the order!

Lake Balboa

All Things Roses LA, Lake Balboa

The mastermind behind All Things Roses LA is born and raised in Lake Balboa, though she currently lives in South Bay. If you need a flower arrangement, she’ll happily deliver! DM if you want to order or have any questions.

Mission Hills

Charboardies, Mission Hills

Sage Hayashi knows how to put together a charcuterie board that’ll impress your Valentine. Charboardies labels your cheeses for you so you don’t have to pretend to know what you’re talking about. (#Winning)

North Hills

Cakes and More by Nora, North Hills

If you order from Cakes and More by Nora you don’t have to choose between chocolate covered strawberries and cupcakes. Slide in their Instagram DMs to place your order.

Crafts by Meli, North Hills

Did someone say boozy hot chocolate bombs? Sounds like a sure way to get in some tipsy Valentine’s Day cuddling. Hit up Crafts by Meli via Instagram DM to order.

North Hollywood

Fake Chef Pastries, North Hollywood

When the cookies are as cool as they are at Fake Chef Pastries, it makes sense that you need to order a week ahead of time. Say happy second birthday to Fake Chef Pastries by purchasing their cookies for their second annual Valentine’s Day sale.

Melody’s Graze, North Hollywood

Melody’s Graze said, “Salami roses, anyone?” And, naturally, we said “Yes, please!” To order your very own Melody’s Graze charcuterie board, visit the link in their Instagram bio.

Oh Yello, North Hollywood

Oh Yello is your one-stop gift and party shop, where you can order handmade party goods, custom signage, balloons, event decor, and more. You can shop on their Etsy page or by sending them a DM on Instagram.

Sweets by Hazel, North Hollywood

Sweets by Hazel’s Valentine’s Day menu is poppin’! Seriously, they have eight options for you to choose from. According to their Instagram bio, you should “DM if interested.”


Ever After Bakery, Northridge

Wendy Ramirez bakes perhaps the cutest cookies ever. If you want to give an artsy gift to your Valentine, DM Ramirez on Instagram to place your order.

Sweets by Kat, Northridge

It was hard writing a description for Sweets by Kat because, well, the work speaks for itself. To order, send Sweets by Kat an Instagram DM (their handle is @veryberrydelights). Keep in mind that orders should be placed two days in advance.


Charcuterie by Mel, Pacoima

Recommended to us by Suz the Foodie, the boards at Charcuterie by Mel do not disappoint. They’re as aesthetic as they are delicious. You can order via Instagram DM.

Panorama City

HDG Treats, Panorama City

Last week, HDG Treats put out their menu on Instagram and there are almost 10 options on it! Take a look at it and order through DM if something looks appealing.


The Valley Balloons, Reseda

If the business name has “Valley” in it, it’s going in the guide. Order balloons for your Valentine from The Valley Balloons — they deliver anywhere in the Valley for just $5!

San Fernando

Chelly Berries, San Fernando

Whether you want a gorgeous flower arrangement or beautifully decorated chocolate covered strawberries, hit up Chelly Berries on Instagram to make your Valentine smile (and maybe cry a lil bit).

My Double Sweet Treats, San Fernando

Valley girl Erika Gonzalez brings you baked goods, chocolate strawberries, churro cheesecakes, cheesecake bites, and flan. Send My Double Sweet Treats a DM for prices and to order.

Sherman Oaks

Lady Flores LA, Sherman Oaks

Due to the high demand for Lady Flores LA, she’s not taking custom orders this Valentine’s Day. Instead, she put together five gorgeous Valentine’s Day arrangements. Check them out and place your order via Instagram DM — we recommend sooner rather than later.


For the Love of Dough, Sunland

You can peep the For the Love of Dough Valentine’s Day menu on Instagram. If we were you, we’d order asap because For the Love of Dough sells out every Valentine’s Day.


Charcuterie Boxes SFV, Sylmar

Full transparency, options No. 1 and No. 2 at Charcuterie Boxes SFV are sold out, but you can still get option No. 3, which includes a wine bottle! DM Charcuterie Boxes SFV to order.

Cookie Designer, Sylmar

If you want to get crafty on Valentine’s Day, consider Cookie Designer your go-to. They offer boxes of cookies that you can decorate with pink and white frosting! Place orders via Instagram DM.

The Flower Boutique, Chatsworth and Sylmar

The Flower Boutique’s name says it all: They have flowers and they’ll deliver them boutique style. Ordering from The Flower Boutique is a sure way to earn your Valentine’s heart.

Lethy’s Flower Creations, Sylmar

One of our favorite things about Lethy’s Flower Creations is that they try to make floral arrangements accessible. Check their Instagram Valentine’s Day highlight for options and pricing.

Sweet Bites, Sylmar

Sweet Bites has a lot to offer this Valentine’s Day. Swipe through their Instagram post below to see the goodness-filled menu and order through DM before Feb. 6.

Valley Village

The Outdoor Collectif, Valley Village

Owned and styled by Emily Andrade, The Outdoor Collectif is your go-to for boutique dinners and events. Andrade is a fashionista, so she naturally creates adorable spaces indoors and outdoors. Send all inquiries via Instagram DM.

Typa Way Poetry, Valley Village

Let’s be real — we’re not all good at expressing our emotions, much less writing them down. Luckily, Valley (Village) girl Monica Salazar can craft beautiful words for your person so they know how you feel. Her services start at $15.

Van Nuys

Amour Balloons, Van Nuys

If you want to add a bit of flair to your Valentine’s Day date, Amour Balloons is the way to go. They’re taking orders, so DM for pricing and inquiries.

Dee’s Dips, Van Nuys

Dee’s Dips boxes are always ~aesthetic~. They have a Valentine’s Day “Naught Box,” in which she includes, well, a naughty message. You can check out an example below and peep their Valentine’s Day menu on Instagram. DM to have her answer your questions.

Woodland Hills

Wendy Lou Sugar and Spice, Woodland Hills

Miss Wendy Guerrero brings the heat when she creates her delicious desserts. Guerrero is only taking orders until Jan. 31, so act fast (via Instagram DM)!